Wednesday, August 27, 2014

BRIAN KIDD | ALS Ice Bucket Challenge

Man City assistant manager Brian Kidd leads by example after being nominated by James Milner. To find out more about ALS and to donate, please visit http://www.alsa.org Subscribe for FREE...

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Donations from the ubiquitous ice bucket challenge are still pouring in at an astounding rate and supporters want to know how their funds are going to be spent. But the answer isn’t so simple.

As of Tuesday, the ALS Association (ALSA) -- which fights Lou Gehrig’s disease by funding research, supporting people with the condition and fostering government partnerships -- had collected $88.5 million over a matter of weeks this summer from the viral social media campaign. It’s a particularly stunning figure considering that the organization collected $2.6 million in the same period last year, according to a statement released by the group.

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